The only time our services will be performed is when and if they are needed or they are recommended on the O. The parts and products we will use will also help in our appeal to customers.
The sale of tires will provide a 20% profit margin, but will also help us sell service such as front-end parts and front-end alignments as needed. Service should provide 90% of the total sales with tire sales making up the remaining 10%.
Our target customers are the owners of auto and light trucks. Automobiles are being kept an average of 3-5 years and each vehicle requires servicing an average of 2.7 times per year.
As new vehicle prices increase, consumers are inclined to maintain and service their vehicles for longer periods of time.
These are very successful because they are well-known and offer a wide variety of services.
The weakness of these companies will be our advantage.