It includes the everyday short-term processes involved in physically baking your products, managing your retail space, packaging your baked goods, conducting sales transactions, and delivering the finished products to your customers.
It also includes the long-term processes involved in growing your company, such as introducing new products or retail stores, achieving specific sales milestones, and hitting other important business-oriented goals.
Place explains all of your distribution methods, such as your retail stores, your company website, and third-party retailers.
Promotion defines the ways you will entice customers to purchase your baked goods, such as free samples and web advertising.
Your business plan is a living document, and you should revisit it frequently as your bakery evolves.
Executive Summary The executive summary is the introduction to your business plan, although it is often written last.If you plan to seek financing for your bakery, a business plan is absolutely essential.Investors and lenders rely on the key information provided in the business plan to decide whether your bakery is a good financial risk.Management Team This section provides biographies of the key members of your company’s management team, with an emphasis on strong business skills.Focus on educational background, previous experience with successful start-ups, and other elements that demonstrate the ability to build a company.Address any challenges that you unearth with a solid strategy for success. Upscale families who regularly hold private events for 100 or more guests? Your indirect competitors are those who fulfill a different need for the same target market, or those who fulfill the same need for a different target market.Also keep in mind that your market is not the entire baked goods market. Zero in on the specific products and customers you plan to target, and focus your analysis on those elements. Clearly define your target market, and then delineate their demographics. Name and describe your direct competitors individually, and explain what sets your bakery apart from them.Is there a certain design theme you will have amongst your baked goods? Whatever it is you are doing to differentiate yourself and become a talking point for your potential clientele is going to be the most important detail of your business.Make sure it is well thought out and articulated within your business plan.It helps investors and lenders quickly decide whether to read more, so the first page must get right to the point.Include a concise description of your bakery, a short analysis of the market, proof that customers are willing to pay for premium baked goods, and an explanation of the unique qualifications that ensure your bakery will be a success.