Creating a business plan for a restaurant is the most important step of planning your new venture.
You can spend years dreaming up your concept, your menu, your vibe, how you’ll want to behave as an owner, how you’ll want your customers to feel – but without a business plan, you won’t be able to bring your dream restaurant to life.
The company overview introduces information about the ownership structure, location, and business concept.
Outline the vision for the customer's experience. Identify the service style, design, layout, theme, and all the unique aspects of your restaurant.
Investors expect to see a breakdown of how you plan to spend their money in the first year, as well as a comparison of the anticipated costs and projected revenue.
There are a few major elements you should be sure to include in this section.1.The business plan shows them that you’ve thought through every expense and every possible scenario: It provides them with a complete description of your plan – and why and how it will succeed.The executive summary is the first section included in any business plan.In this section, you should paint a picture of how the restaurant will operate day-to-day once it’s open.Include in this section: The financial analysis is often one of the last parts of a business plan.It should catch the reader's attention and entice them to explore the rest of the plan.An executive summary includes things like a mission statement, proposed concept, how you will execute on the plan, overview of potential costs, and the anticipated return on investment.Investment Plan In this section, you explain the initial investment you’re hoping to receive and how you plan to spend the money in the first year.This will usually include kitchen equipment, furniture, payroll, legal fees, marketing, and some working capital.2.Describe the existing conditions in the market sector that your restaurant will exist in, as well as in the specific location or area that you plan to open the restaurant.This section should cover things like the growth of the local economy and industry, existing restaurants in the area, ongoing or upcoming infrastructure projects, nearby business and residential areas, and average foot and car traffic counts in the area.1.