Each group was presented with a standard line and three comparison lines.Participants had to say aloud which comparison line matched the standard line in length.Each participant had to make an individual estimate, and then do the same as a group.
Asch wanted to investigate whether people would conform to the majority in situations where an answer was obvious.
Procedure: In Asch’s study there were 5-7 participants per group.
This suggests that status of location effects obedience.
People are more likely be obey an authority figure who is in close proximity (i.e. In Milgram's study the experimenter was in the same room as the participant (i.e. If the authority figure is distant it is easier to resistant their orders.
When the experimenter instructed and prompted the teacher by telephone from another room, obedience fell to 20.5%. He proposed that there was such a thing as an authoritarian personality, i.e.
Many participants cheated and missed out shocks or gave less voltage than ordered to by the experimenter. dispositional) factors rather than situational (i.e. a person who favours an authoritarian social system and in particular admires obedience to authority figures.With regard to Milgram' study the experimenter is seen as having legitimate authority as he has scientific status.The Milgram experiment was carried out many times whereby Milgram varied the basic procedure (changed the IV).For a study on internalisation refer to Jenness (see below).Identification occurs when someone conforms to the demands of a given social role in society. This type of conformity extends over several aspects of external behavior.This shows when there is less personal responsibility obedience increases.People tend to obey others if they recognise their authority as morally right and / or legally based (i.e. This response to legitimate authority is learned in a variety of situations, for example in the family, school and workplace.This is the deepest level of conformity were the beliefs of the group become part of the individual’s own belief system.An example of internalisation is if someone lived with a vegetarian at university and then decides to also become one too because they agree with their friends viewpoint / someone converting religions would also be a good example.The study was successful in showing majority influence, thus proving that individuals' behavior and beliefs can be influenced by a group.Additionally this is likely to be an example of informational social influence as participants would be uncertain about the actual number of beans in the jar.