Best Business Plan Book

to easily compare their features against their competition.The most important thing to illustrate in this section of your business plan is how your solution is different or better than other offerings that a potential customer might consider.Often times, you may be dealing with “indirect competition,” which is when consumers solve their problem with an entirely different kind of solution.

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You’re most likely targeting a specific market segment such as “style-conscious men” or “runners.” This will make it much easier for you to target your marketing and sales efforts and attract the kinds of customers that are most likely to buy from you.

If you are writing a business plan to get a bank loan or because you’re asking angel investors or venture capitalists for funding, you must include the details of what you need in the executive summary.

Writing a business plan may seem like a big hurdle, but it doesn’t have to be. For that reason alone, writing a business plan and then leveraging your plan for growth won’t be nearly as challenging as you think.

The rest of this article will delve into the specifics of what you should include in your business plan, what you should skip, the critical financial projections, and links to additional resources that can help jump-start your plan.

If you can’t pinpoint a problem that your potential customers have, then you might not have a viable business concept.

Once you have described your target market’s problem, the next section of your business plan should describe your solution.

You will also provide a quick overview of your legal structure, location, and history if you’re already up and running. Because once you know the details of your business inside and out, you will be better prepared to write your executive summary.

After all, this section is a summary of everything else you’re going to write about.

There are four main chapters in a business plan—opportunity, execution, company overview, and financial plan.

The opportunity chapter of your business plan is where the real meat of your plan lives—it includes information about the problem that you’re solving, your solution, who you plan to sell to, and how your product or service fits into the existing competitive landscape. Maybe the existing solutions to your customer’s problem are very expensive or cumbersome.

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