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This is a document which is created for new businesses or companies that are undergoing major transitions.
These are complementary documents, but each serves a specific purpose in achieving long-term success for your company.
There are five questions to ask yourself as you create a brand plan.
Kleenex was able to make customers fall in love with their products, but more importantly, their brand, which has been imprinted on the minds of consumers.
Conversely, companies with ground-breaking new products that fail to establish brand encounter the harsh reality of this phenomenon.
Most entrepreneurs are familiar with the need to create a business plan for their company.
While your business plan is important, what’s just as essential is creating a brand plan.
A brand builds value for your company, overcoming the wall of consumer indifference by assuring them they’re paying for a premium product or service.
Kleenex is an excellent example of the difference between a brand and a product.
You’ll set a target audience, identify ways to convey your brand message, and entice them into action.
The other very important document used for dictating the future of your company is a business plan.