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If your business plan includes some supporting data in the form of charts and tables, use a two-column layout to juxtapose text with its corresponding data.Keeping these tips in mind will ensure that your business plan design feels clean and professional and doesn’t distract from your content.
While the SWOT matrix does have a place in the world of business communications, it’s not necessarily the best way to present your competitive landscape.
The SWOT matrix doesn’t make it easy to see at a glance the key characteristics that differentiate your business from your competitors.
If you’re going to include them within larger paragraphs, make sure they stand out by increasing their font weight.
If your business plan contains only text, stick with a single-column layout that reinforces the linear flow of the document.
This is also where you plan your Profits/Losses for at least the next 12 months.
Cells for calculating profits and profit margins contain formulas which will use numbers input by you.
Excel spreadsheet allows you to input values for revenues, cost of goods sold or services provided, other income and expenses.
This is also where you include your Cash Flow Spreadsheet, which reflects what you expect to sell versus your expenses.
Use a Gantt chart (a sort of modified bar chart) to outline the major milestones and phases of your business strategy.
Try to include a multi-year plan, broken down by quarter and by project or department.