Business Marketing Case Study

Business Marketing Case Study-41
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For advice on how to do that, you could do worse than take a look at Qweertee. Like the image of that day’s t-shirt and you have one chance to win, share the image and you have two chances to win, comment on the image and you get a third chance to win. But it generates hundreds of likes, shares and comments – all of which helps to build hype, expand the social reach of Qwertee and boost sales.

Qwertee sell delicious-looking limited edition t-shirts. Could you come up with something similar to whip up a little excitement about your products or services? Shutterfly is one of the market leaders in products that have been personalised with digital photography. But using Facebook’s Offer Claims feature, Shutterfly could reach out to their target audience and distribute a unique, single-use offer code to each person who clicked its ad. Just ask Castle, whose Chevrolet and Buick GMC showrooms are located slap bang in one the most competitive territories in America. Castle wanted to raise awareness about their dealerships and shout about their fabulous aftercare programme, which essentially amounts to free tyres and free oil throughout the lifespan of each customer’s car.

Today’s consumers are savvy and tend to see through gimmicky marketing ploys.

By providing genuine value – in this case a charitable donation – Disney generated huge engagement around their brand.

Not just because of their sheer volume of active users, but because of their user-friendly marketing tools.

It’s easy to control your ad spend, monitor the success of your ad and target incredibly niche audience with limited offers. Of course, the value you provide doesn’t have to be monetary.It could be based on information or advanced access to your products or services. The opportunity to expand your brand reach through Facebook is huge.Making the most of the public’s penchant for pictures is Arizona-based bicycle manufacturer State Bicycle Co., who create beautiful visual content for their followers to ogle. Disney Parks has a long-standing partnership with Make A Wish Foundation.Keen to grow their Facebook audience and boost online sales at, the company came up with a number of ways to reach out to cycling lovers. attribute 0,000 in annual sales to coupon codes and traffic from Facebook. To shout about it the marketing folk at Disney came up with a wonderfully simple idea. But how do you use that presence to get results that make a difference for your business? Most people browse Facebook for fun, to catch up with their nearest and dearest and share snippets of their lives with their wider social network. So how does your brand bridge the divide between a business that wants to boost its bottom line and an audience that wants to have fun? With an astonishing 2.01 billion monthly active users, there are compelling reasons for your brand to nurture an active presence aboard the social media giant. I do, especially when those case studies are about social media and content marketing.At one point, I used to share examples I came across via Twitter using the hashtags #retailexp and #practicalmktr. Eventally - in September 2011 - I created a first compendium in an article titled 100 Case Studies: Social Media Marketing Examples.One of the most popular is their weekly photo challenge, where State Bicycle Co. Today, 12 per cent of State Bicycle Co.’s website traffic comes from Facebook, at a fifth of the cost per click of other platforms. For every photo that featured Mickey Mouse ears and the hashtag #Share Your Ears uploaded to Facebook, Twitter or Instagram, Disney would donate to Make A Wish Foundation.reward the follower who submits the best snap on a given theme (e.g. The campaign was a huge success and Disney ended up donating million.


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