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A good marketing plan should never deviate from the objective of the business plan. While the business plan can be reviewed once a year, the marketing plan should be reviewed once per quarter at the beginning of the fiscal year, according to
The goals, missions and strategies within these plans should be measurable and attainable, and reviewed and updated as the business evolves.
Writing professionally since 2004, Charmayne Smith focuses on corporate materials such as training manuals, business plans, grant applications and technical manuals.
However, both plans should be long enough to provide concise and detailed information.
The information within the plans should be well-researched and include supporting evidence for facts presented.
Cambridge Strategy Group will attempt to own the words “small business” in the minds of our potential clients.
Cost-effective personal interaction with local consultant presence.The business plan identifies the goals and missions of the business, while the marketing plan explains how the business will achieve, if not exceed, those goals and missions.If the plans of the business change, the business’ course of action also changes.The Cambridge Strategy Group takes advantage of the small business owners’ need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of “small business consulting.”Management The CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.John’s participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.This plan identifies the business’ price points, target markets and competition.It explains how the business generates customers through advertisements, trade show participation and new referrals.The business plan and the marketing plan are both essential aspects of successful businesses.These plans not only help businesses organize their operations, but help benchmark their success or failure.Additionally, the scarcity of talent in today’s market makes it extremely difficult for small business owners to attract and retain those skills. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.Target Market The Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.