That was the experience of Simon Freer, owner of Surrey-based contract cleaning company, SAF Professional Cleaning Services Ltd.
The difference between short, medium, and long-term objectives is the time frame of each, and the implication this has on the nature of the objectives.
Short-term objectives are generally those relating to that financial year, in a time frame from now to the end of the year (ie up to a year away).
Setting short-term objectives for a company is even harder.
As they must be very clear, practical, and easily understandable for employees.