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Recently, we’ve covered the trends in display advertising as well as some of the issues which came up in 2015.But in order to add some depth to our coverage of how display is changing and what you need to do to use it more effectively, it’s helpful to look at some recent case studies. I have always believed in solid content and excellent services.
The new approach Well, it seems ZUJI wanted to challenge that approach.
In order to get better value from display, ZUJI used Dynamic Content Optimization (DCO) for its ads and clever remarketing to get searchers back to the site to buy.
See how Top Rank Marketing helped this client increase conversions by 186%.
Social Media Marketing Case Study: A gourmet food company was seeking an agency that could help them uncover new audiences on social media platforms.
The problem was that people would click on its ads and search for flights but not complete the bookings.
So essentially ZUJI was paying for people to come to its site and use it for price comparison, not buying.
Specifically, ZUJI looked at users who had been to the site, examined their behaviour, and then bid higher to show ads to someone who was likely to be a customer.
That is, ZUJI segmented its display target audience by behaviour, not just by demographics.
Here are two from 2015 which demonstrated an innovative use of the medium to solve a business problem.
ZUJI, a large Asia-Pacific online travel agency with nearly 2m visitors per month, faced an issue with its site visitors.