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According to Van Auken (2016), the ethical dilemmas lead the human being to undertake the wrong decisions due to the difficulties.
The recognizable competition between Pepsi and Coca Cola has been holding the dominant share of the soft drink market worldwide (uk, 2013).
In order to expand the business, the company has been focusing on growing the share market across the United States.
The personal temptation is one of the significant ways to improve such ethical dilemmas (Shapiro & Stefkovich, 2016).
It is necessary to find the conscience while undertaking any important decision based on some of the crucial aspects in business.
Due to such ethical and legal issues the stock price of the company remains the same what it used to be few years back.
One of the most critical ethical issues was found when many of the people fell ill after drinking Coke and other soft drinks of Coca Cola.
The news of ethical corruptions against the business practices of Coca Cola has created the buzz both in social life and in the business market.
The study will be focusing on such ethical dilemma found in the external and the internal organizational scenario of Coca Cola.
Even though the company is much focused on maintaining the corporate social responsibilities as well as the ethical concerns, the incidents created the negative impact on the organizational reputation (Di Staso & Bortree, 2014).
Unresponsiveness is one of the major mistakes that the managers would commit to maintain their reputation.