Company Business Plans

“In general, you don’t want to stand out in a negative way by being too optimistic.” You want to show that your business can generate strong enough cash flow to cover the regular debt payments on a loan.But you should also address the various risk factors of the business, Allen says.

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Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education).

Next, you might provide more information about location, legal structure, and management, and offer more details about the company's history, objectives, goals, and strengths.

[Back to top] If you’re a startup, you may not have much information on your business financials yet.

However, if you’re an existing business seeking small-business loans, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

You can also discuss current or pending trademarks and patents associated with your product or service.

[Back to top] This is simply an explanation of what your marketing strategy is and how you will execute it.

XYZ Consulting is a new company that provides expertise in search marketing solutions for businesses worldwide, including website promotion, online advertising, and search engine optimization techniques to improve its clients' positioning in search engines.

We cater to the higher education market, including colleges, universities, and professional educational institutions.

“If you have no financial forecast, which is part of the business plan, it’s very difficult to show the bank how you are going to repay the loan,” Allen says. For example, if your business is launching a second product line, you might explain how the loan will help your company launch the new product and increase its sales by 50% over the next three years.

[Back to top] This section provides a snapshot of your small business.