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One of the major benefits of using a CMS is that it hands direct control of content to the organization's subject matter experts.
This ensures that a corporate website is focused on the achievement of business objectives, rather than being driven or limited by technical issues.
In this way, a CMS can ensure that the organization's branded content can be prepared for distribution via a variety of platforms such as web, Personal Digital Assistant (PDA) and phone.
A CMS also gives flexibility to web managers, with the ability to create microsites without starting from scratch.
Furthermore, an online re-brand can be achieved more rapidly and cost-effectively.
Content Management Research Papers Homework Log Template For Students
Centralized management of this kind delivers efficiencies and cost savings by allowing changes to be synchronized across multiple sites as a single activity.We share our knowledge and peer-reveiwed research papers with libraries, scientific and engineering societies, and also work with corporate R&D departments and government entities.Most organizations that consider the online channel to be central to their strategy use a Content Management System (CMS) for their website, intranet or extranet.A CMS that is aligned with the business goals and serves its stakeholders pays for itself, and can be seen as a competitive advantage.Of course, this applies only if it is implemented correctly.The ‘content’ we refer to in a web-based Content Management System (CMS) is any company asset that exists in electronic format, that is, text, images and rich media.It includes other assets such as style sheet templates and the content derived from integrated systems via either integration or syndication.We look at investment in a CMS, what good content management means for the business and protecting an investment while meeting online business needs — moving on to how leveraging a proven CMS can help shape strategy.Finally, we consider the CMS as a platform, and how it could help organizations use the web in challenging times and even give them a competitive advantage.The CMS is a company asset that has perhaps been overlooked as a source of competitive advantage.This article examines the benefits of using a CMS, and considers the needs of different stakeholders and some of the common pitfalls that organizations encounter.