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If you can get excited about your business, everyone else will too.There are hundreds of fantastic brands doing innovative things but we’re currently loving: The Christmas light installation at Kew.Even if you’ve got the writing prowess inhouse, your staff is too close to the subject to simplify it for strangers, in their language, without technical jargon.
Simply going to a shop or restaurant isn’t enough: these days customers want to feel like they’re part of something special – participating in an experience – and if it happens to be a weird off-grid location too, all the better.
Who wouldn’t want to go to a secret supper club, a guerilla film night or the flash sale of your favourite fruit product? Equally, forward thinking businesses from bakers to Burberry, recognise that online shopping is, well, a bit faceless and that metaphorically breaking bread with your customers is not only important, it adds value.
2016 already has the look of a brilliant year, with PR plans for bags, boutique bolt holes and baked goods all taking shape.
But we’re here if you need us; we won’t be taking a holiday – Thompson, Thomas Cook or otherwise – anytime soon.
It’s also not something most potential new clients realise we do.
Yet before we’ve even had the first meeting, we’ve put our creative heads together to come up with the outline of a press and editorial game plan.
I have a very successful friend who once went into a technology pitch with Thomas Cook.
He did all his whizz-bangery on the laptop and showed the board of directors a bright new future for the holiday company.
Before a single word is typed on your behalf, we’ll use exercises and tools to help you discover and develop your brand voice and those of your buyer personas.
Once we’ve developed a strategic, branded style for your business, we’ll move onto the crafting the details of your message page by page.