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The professional writing major is similar to a general writing degree, although likely without the more creative elements available, such as work in poetry or creative writing.
There are very general writing degrees available; that is, one can major in just "writing." For example, Grand Valley State University in Michigan offers a writing major which results in either a Bachelor of Science (BS) or Bachelor of Arts (BA) degree, depending on your chosen concentration.
Issues like geography and size are indeed important.
But the most important characteristic to consider after that is what kind of writing you hope to do in the future—perhaps fiction, journalism, poetry, or business writing? Once you've got an idea of your preferred genre, you are ready to choose a specific writing major and writing degree program that works for you. This also depends on the kind of writing you aim to do, but, in general, a college education can greatly increase career opportunities.
English majors electing the creative writing concentration must choose a member of the creative writing faculty as their advisor.
Students who are interested in the creative writing concentration but who do not feel confident that they have had sufficient experience in writing to choose the concentration at the time of the election of the major should elect the English major; they may add the creative writing concentration later.