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A case study and historical analysis of branding by the Co-Operative Bank in the UK.2.3.6 Is there a solid academic case for using hip hop, and its emphasis upon shared ownership and questioning of authenticity, as marketing tool? 2.3.7 Can brand association and cause-related marketing be used to build awareness of less-familiar brands?This guide gives you some ideas for dissertation titles.
A quantitative study amongst consumers across Europe.
2.4.3 A signifier of sophistication and desirable life-style?
A quantitative study of residents in a sheltered accommodation facility.
2.1.8 Can marketing principles developed for commercial interests be appropriate for promoting ethical issues?
An intervention-based quantitative study amongst staff in an independent hotel in London.
2.4.1 To what extent does education level influence reading of food product labels for nutritional information? 2.4.2 Is commitment to buying ‘green’ and sustainable supermarket products mediated by level of household income?Marketing dissertations typically take one of two forms, focusing either upon collecting and analyzing primary data or upon appraising secondary data only.Either type can be appropriate to your area of study. 2.1.2 The management of marketing: is empowerment a useful concept to inform the contemporary marketing department? 2.1.3 Can the Jetstar marketing science model, developed to assess profitability in the low-cost airline market, be used successfully for other budget markets? 2.1.4 Is there one best marketing decision model, or should models be selected on a contingency basis? 2.1.5 The relationship between theory and practice.2.2.4 The speed of convergence and globalization: to what extent are consumer behaviours becoming more alike around the world? 2.2.5 What are the best theoretical tools for coping with rapid change in consumer preferences in the global marketplace? 2.2.6 How can global marketing campaigns best address culturally-specific ethical differences between nations?A qualitative study amongst marketing managers involved in promoting alcohol and cigarette products.2.3.3 Can game theory contribute to successful branding?A critical analysis of three branding strategies using game dynamics.You will also find an overview of how to structure your dissertation in section three below. Do the most successful marketers have an in-depth theoretical knowledge of their field?A qualitative study amongst marketing professionals. 2.1.6 Is the PEST analysis sufficient to interrogate environmental factors pertinent to marketing, or are subsequent developments (SLEPT, PESTEL, PESTLE) also necessary? 2.1.7 Which approach to market segmentation is able to offer the best characterization of, and way to market to, the over 80’s?2.2.8 Can a managerial cognition perspective offer a good approach to global marketing? 2.3.1 The irritation factor: can ‘annoying’ television advertisements be more successful in securing consumer recall of products than ‘pleasing’ ones? 2.3.2 The resistant consumer: what is the best way to advertise and promote products to people who hold anti-capitalist views?An action research study amongst radical activists.