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This can be simply proved by analyzing the reaction of the people on the street on people wearing different types of clothing.The preference is always given to people dressed in business style, personifying their dignity and seriousness in everything.Historically the social message has wildly transformed.
It is not about people serving fashion; it is about fashion being a slave of people. Lately a lot is being heard about personal identity and its meaning in the life of every single person on the planet.
The choice of clothing and accessories (clothing that is worn or carried, but not part of a persons main clothing) is as important as identification through the color of hair, height, skin and gender.
This is one of the primary reasons that even the smallest companies make wearing a suit one of their requirements for their employees.
The customers feel more confident in such consultants. Clothing is a fundamental part in the image of a contemporary man or a woman [Crane 47].
Therefore, the clothing of a person is a mean of communication with the outside world. Communication by its definition is supposed to be bilateral.
It is the way of telling people about the state and the status of it owner [Barnes& Eicher 125]. So if a person carries a strong personal message to the people outside what is the response from their side?How does clothing become a part of the self-realization of people? The harmony attained by the combination of the inner world of a person and his exterior makes it very hard to say not even being a professional in this sphere that fashion is just about looks.Why is fashion for both men and women associated with their identity? Clothing is basically a covering designed to be worn on a person's body.The affect of fashion on every person and the analysis of fashion as an integral part of a personalitys identity. Clothing has become an integral part of self-realization of every person.What is the main tool every man uses to stand out from the crowd? It is no longer just an external shield and a frivolous attitude towards it may cause loosing a very important physical, psychological and social aspect of a persons life.Of course one of the primary messages clothes carry is the social message.Women throughout the time have tried to make the clothing look more luxurious.This especially touches extraordinarity in clothing (a very expressive personal identity) or an obvious lack of taste and vulgarity.Malcolm Barnard in his book Fashion as communication makes a great work by outlining cultural roles, rules, rituals, and responsibilities that are maintained and constructed by fashion [Barnard 13,34]. It is like an architector that gives his creation any shape he desires and at the same time is the reflection of the architectors belonging to a certain social level, a certain psychological condition and so on.Clothing nowadays is a media of information about the person wearing it [Barnard 21].It is a cipher; a code that needs a decryption in order to understand what kind of person is underneath it.