A good argument is a simple numbers game with a clear winner.Students should also use transitional words and phrases to guide readers through their arguments.Write an introductory paragraph that introduces your argument and explains why readers should be interested in your topic.Crafting content that influences isn’t necessarily hard, but it does take a bit of practice.So, without further ado, let’s have a look at five key elements that contribute to successful and persuasive content writing.Last updated: May 19, 2016 A persuasive essay uses reason to demonstrate that certain ideas are more valid than others in academic writing. Be aware of any prejudices you might have that could color your argument. You must be able to understand both sides of the issue in order to successfully argue your point of view. The point of a persuasive essay is to provide detailed and compelling evidence—you should be able to disprove the opposing argument. In order to further strengthen the argument in your persuasive essay, try using one or two direct quotes from experts on the topic.The purpose of such an essay is to encourage readers to accept a particular viewpoint or act in a particular way. It will likely be necessary to undertake library-based research in order to accomplish this. Determine what evidence you will include and the order in which you will present it. Finally, provide meaningful examples to enhance and clearly illustrate your argument. The introduction in your persuasive essay should grab the readers' attention and provide background information about your subject.To write in an engaging and persuasive way is an art form – it’s elegant, refined and exercises discernment.And it’s worlds apart from the distasteful, strong-arm tactics employed by spam marketers.When arguing a theory or an issue, incorporate background information and explain its relevance.Develop three distinct, yet unified, body paragraphs to support the claims in your thesis.