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As the fad of coffee houses fades, Coffee Circus will be able to change to a full course restaurant or whatever the situation calls for.The advertising and promotion will take a number of avenues.
The site contains a 3,525 square foot building which was used as a sports bar and restaurant. The site shares the Hart Plaza with Folk Limited and Ryan Sports.
Remodeling will consist of removing the existing booths, new carpet and some new furniture.
Coffee Circus will provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price.
The coffee house will offer a variety of choices to the customers. Juice, soda, and non-alcoholic beverages also will be available. Coffee Circus will serve breakfast, lunch and dinner.
Coffee Circus is positioned to bring this to the Northwest Santa Fe area.
To date it has been confined to the Central and East areas.The amount needed in loans is ,800 for equipment, ,000 for remodeling, and ,000 for operations. Overall management will be the responsibility of the owner.The owner brings to the business over 20 years of business experience including over five years in restaurant management and five years in directing a multifaceted non-profit housing program.The kitchen and bathrooms will require only minimum remodeling. The area comprising a three mile radius around Coffee Circus is heavily populated with young, upwardly, mobile persons with expendable income.This is complemented by a large number of upper middle class "Baby Boomers" who are a large portion of those persons who frequent coffee houses.First, flyers will be distributed in the neighborhood.Ads will be taken out in all of the Catholic church bulletins in the area.The majority of these persons will be identified through the City of Santa Fe Job Training Partnership.To provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price. The other is to help define the who, what, where, when and how for the business so that the business will have a clear cut plan and operations map.Coffee Circus' owners are taking advantage of the coffee house rage that has been sweeping the country.Along with taking advantage of this trend, they are also planning for the future.