An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts.
The executive summary tells readers about the company’s growth, and how they are about to overtake one of their competitors.
This will save you a lot of frustration down the line by standardizing how you track results across your team.
Like the other sections of your marketing plan, you can choose how in-depth you want to go.
The scope of your marketing plan varies depending on its purpose or the type of organization it’s for.
How To Write A Marketing Strategy For A Business Plan
For example, you could create a plan that provides an overview of a company’s entire marketing strategy, or simply focus on a specific channel like SEO, social media marketing, content marketing, influencer marketing, event marketing or online reputation management.
Or they’ll score a big win by chance but find themselves unable to properly scale their tactics, goals and strategies.
Whether you’re a team trying to set smarter marketing goals, a consultant trying to set your client in the right direction, or a one-person team trying to introduce structure, a solid marketing plan shows that your marketing strategies are Our professional marketing plan templates will help you with #8.
But let’s dive into the parts of a marketing plan that every business should have.
One of the best ways to get people excited to read your marketing plan is with a well written executive summary.