Jetblue Case Study Swot Analysis

Jetblue Case Study Swot Analysis-22
The leather surfaces are easier to maintain and last much longer (Essentials). Neeleman is not against unionization but he would prefer to avoid them.He feels if management and employees trust one another and if people feel they are compensated fairly, he believes that there's no need for a third party.Jet Blue is different from other discount airlines.

The leather surfaces are easier to maintain and last much longer (Essentials). Neeleman is not against unionization but he would prefer to avoid them.He feels if management and employees trust one another and if people feel they are compensated fairly, he believes that there's no need for a third party.Jet Blue is different from other discount airlines.

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Raise in fuel prices Strong competition from AMR Corporation, Southwest Airlines and UAL Corporation.

Jet Blue Airways Corporation is a low-fare, low-cost passenger airline that serves point-to-point routes between 22 destinations in 11 states and Puerto Rico.

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This course emphasizes the application of theory to the real world strategic issues.

Students are encouraged to synthesize knowledge from other business courses into a comprehensive understanding of competitive advantage.Jet Blue also focuses on longer flights (Essentials).Neeleman decided to upholster every seat in leather, which costs ,000 more per plane.Better use of technology, reservation are handled online with the unique reservation system.Jet Blue is still new in the industry as compared to other Airlines.The Company focuses on serving underserved markets and/or large metropolitan areas that have high average fares.It has a geographically diversified flight schedule that includes both short-haul and long haul routes.Jet Blue commenced service in February 2000 and established its primary base of operations at New York's John F. On August 28, 2001, it began service at its West Coast base of operations, Los Angeles' Long Beach Municipal Airport.As of February 11, 2004, it operated 222 weekday flights, including 108 weekday flights between the Northeast and Florida, 66 weekday flights between the East Coast and western United States and 48 weekday short-haul flights. One of these strengths is the unique relationship that the company has enjoyed virtually since its inception with its employees.It has a last-mover advantage and its information technology infrastructure and use has given Jet Blue a sustainable competitive advantage.Starting with a clean slate gave Neeleman and President, COO David Barger the advantage of handpicking a management and supportive staff that reflected their vision.

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