Kfc Case Study China

Kfc Case Study China-17
"Chu's acceptance and appreciation for these young employees is exceptional for Western companies to see," says Shelman.

"Chu's acceptance and appreciation for these young employees is exceptional for Western companies to see," says Shelman.

Sociology Gender Inequality Essay - Kfc Case Study China

Pepsi Co was not a fast-food company, so Su was given more managerial freedom.Su sourced products from within China whenever possible.This was no easy feat early on as the supply chain for chicken, for example, included multiple vendors providing a handful of birds each.Our opportunity was to take the best ideas from the US fast-food model and adapt them to serve the needs of the Chinese consumer." Initially this involved hiring the right people.For Su this meant Chinese managers who read and spoke the language, who understood the restaurant business and the Chinese consumer, but who also had experience in the Western way of doing business. "They knew firsthand the Western model but they also understood the challenges of operating in this Chinese, very traditional, very evolving market." The people Su brought on board were also close in a way Shelman found surprising when she spent time with them when researching the case. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market.It keeps close ties to the Chinese government, hires local management, sources food from within the country, and changes the menu to suit Chinese tastes and style of eating.Brands, something Shelman experienced when she accompanied then-COO Mark Chu to one of KFC's Shanghai locations."You walk into a restaurant and not only do [the employees] recognize him, but they love him as well." And so the employer-employee relationship has more a feel of family.We stress the importance of knowledge transfer, and even arrange for them to go overseas to learn," Su said in the case."One of the lessons I take away from this case is that to do China, you have to do China," says Shelman.

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