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Otherwise, look for a business advisor, and stress the ways in which that person will affect your company’s growth.
It outlines your goals, identifies potential challenges, and lays out solid strategies for overcoming those challenges and reaching your goals.
It is a living document that you should frequently update as your landscaping business evolves.
Develop a solid plan for overcoming any hurdles you discover.
Customer Analysis Who will purchase your landscaping services?
Marketing Plan A good marketing plan is based on the four P’s: Product, Place, Price, and Promotion.
Product is every individual service you sell, along with any physical items. Price is the charge for each service or item, along with your reasoning for setting those prices. A fifth category, Customer retention, describes the ways you will convert purchasers into repeat customers.
Industry Analysis The industry analysis can be challenging, because landscaping companies come in all shapes and sizes.
Yet you only need to worry about your relative market, or the portion of the landscaping industry into which your company falls.
Is yours a one person lawn care service with some design ability? Do you perform high end designs in gated communities?
Figure out your niche, and research trends and future projections for your segment of the industry.