Lounge Business Plan

Lounge Business Plan-80
We plan to reach these people through direct marketing to local hotel patrons.We anticipate a 20% annual growth rate in this segment.

We plan to reach these people through direct marketing to local hotel patrons.We anticipate a 20% annual growth rate in this segment.A simple, yet unique, themed menu and atmosphere will create a sense of ‘belonging’ for locals and tourists alike.

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The Nightclub is a privately-held LLC, the details of which have not been solidified as of the date of this publication. D D holds a BS in business administration from the The State University.

He has held restaurant management positions for the Pepsi Co Corporation.

In addition, the venue will sell non-alcoholic beverages such as soft drinks, juices and bottled water. This commercial centre spans 138 acres and promises an immediate primary trade population of 332,000 people with a secondary population of 164,000 people.

A “casual” food menu consisting mostly of appetizers and small entrees ranging in cost from six to nine dollars will also be available. The Boulevard at the Avenue average daily traffic counts are currently 53,000, and will increase to 72,000 by 2003 following the Boulevard’s connection northward to I-25 in 2001.

Childless Young Professionals – Due to our proximity to the IMAX and Cinemark theatres, we must appeal to single adults and young couples.

Whether it is a group of friends or a couple out to see a movie together, these people need a place to eat/drink either before and/or after their movie. The Nightclub will appeal to this category by switching the tempo and entertainment to be more appealing to adults as it gets later into the evening.Fortunately, the long, late night hours of operation help The Nightclub lend itself to multiple segment appeal.Our market segmentation scheme allows some room for estimates and nonspecific definitions.They have indicated that the Nightclub is “exactly” what they were looking for and wish to place it directly in front of the theatre.The annual projected traffic for what Cinemark is calling their ‘flagship’ location is 1.4 million people, which exceeds their current Tinseltown location at the arena.We also anticipate a 15% annual growth rate in tandem with the growth rate of Waldport and through increased popularity.College Students – By creating an environment that is appealing to college students, we secure a natural progression between the high school student and the young professional.It will serve the need for a true nightclub in Waldport.The general appearance will be clean, open, and pleasing to the customer.He successfully opened and managed two nightclubs, and went on to open other operations including a sports bar.He is currently in his fifth year in the hotel industry, where he manages a successful sales department.


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