At the same time, you’re not quite sure what you want to eat, and you don’t want to spend too much time not only figuring that out, but hunting down all of the necessary contact information, calling, calling in, and then reading your credit card over the phone.
All of these solutions now come in a highly convenient app-form, and now we all recognize how popular apps are.
More often than not, you spend your entire weekend driving from one store to the next.
You’re hungry, you have nothing readily available to cook at home, and even if you did, you don’t have the energy or patience to put time into cooking.
To understand how to satisfy your potential client or customer, you need to understand what motivations will inspire them to consider purchase without you ever having to force the issue. Now ask yourself these questions: Try to describe gains very concretely so you could differ them from the pains and the jobs.
For this, you need to live “in your customer’s body” behave like them, spend at least one day in their environment, get into their heads. When you understand how exactly customers measure these gains, you can design better gain creators in your value you’ve done your initial market research, gathered some preliminary market data, and begun to at least tentatively understand the profile of your target market, it’s time to dig deeper — it’s time to start thinking in terms of customer personas and create your ideal customer profile.If it hasn’t been done before, you need to do all of this as a way of articulating a discernible, tangible and marketable value: what value is your startup idea bringing to the world?alue is a funny thing; it means different things to different people at different times, changing as much with one as the other.This will uncover endless amounts of valuable information, and, in turn, illuminate why your project hasn’t been done before.If it has been done before, and you have little to nothing to offer when it comes to innovation and/or improvement to that iteration, you might want to rethink what it is you’ve thought of.The business environment, consumer preferences, social trends, environmental issues, economic factors — all these things are in perpetual flux, constantly changing people’s concept of value.nother useful abstraction for thinking about markets is the concept of problem-solving.In business school, students are taught a paradigm that breaks down the value concept in terms of how a business interacts with the environment (market) in which it operates. Wherever there is value being created, there is usually a problem being solved.Using this knowledge, you can overcome buyers’ main barriers and whatever else stands in the way of the decision to buy your product \ benefits could very well be different for everyone.Some want to save money, others time, and even others who won’t see the value in buying into your product or service without the promise of some extra incentive in return.For example, you should understand the difference between going to the movies with kids and going with your partner, eating at home for comfort and booking a table in advance at a restaurant for the aesthetic and experiential value.The more variation you introduce to your line of questioning, the closer you’ll stay to the you understand how you can improve the lives of your customer base, you then need to understand the root of that inconvenience; find what’s really bothering them.