Marketing Mix Coursework

Marketing Mix Coursework-86
Promotions includes, advertising through billboards, through media (TV commercial), building public relations, personal selling and sales promotions.

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The student will prepare a dissertation proposal that must be approved by the committee.

Ideally, this research serves as the stepping stone for your dissertation, which will be your focus during the last two years of your program.

Both summer projects require the submission of a written paper and a presentation to the marketing faculty.

Therefore, prices should include price setting, discounts, and credit and cash purchases.

Promotion Promotion refers to the means of communicating your products to the consumers, in other words, creating awareness of your product or service to the customers.


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