You need to make sure that you keep existing customers happy.
You need to work out how you will reach and win new customers.
Business strategy It's a good idea to introduce the main body of the plan with a reminder of your overall business strategy, including: This helps to ensure that your marketing plan, your marketing strategy and your overall business strategy all work together.
For example, suppose your business strategy is based on providing premium quality products and service.
Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in.
They should also be linked to your overall business strategy.
Often, the most promising segments are those where you have existing customers.
See what you can do to expand sales to these customers.
It sets out clear objectives and explains how you will achieve them.
Perhaps most importantly it looks at how you can ensure that your plan becomes reality.