This study finds that customer anxiety during SST transactions can reduce customers’ trust in the service provider. With calculators targeted to women and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing.Five studies show when and why such identity appeals backfire.The Civicom team helped set up a live demo very quickly for our client who will be using the platform for their upcoming research.
Firms tend to raise prices in response to higher demand, so observed relationships between price and quantity can be quite misleading.
The authors provide an adjustment that can be used when price experiments or instrumental variables are not available.
Open for comment; Service firms seeking prospective customers usually highlight the advantages of their offerings and downplay the tradeoffs.
This study suggests a different approach: Provide transparency into advantages as well as tradeoffs.
We are lucky to have a wonderful collection of marketing resources.
These resources provide country, company, industry and consumer information, as well as demographic and socioeconomic data and forecasts.The transparency helps customers make informed decisions and can lead to better outcomes for both firms and customers over the long run.When market research revealed that many people associated Israel with military and political conflict, the country knew a rebrand was in order.Increasing the amount of family planning in less-developed countries is crucial to their economic development and is basically a marketing job.Much important marketing research has been done in this area; its history is described here. Experiments show that adding extra search costs to find discounted items can improve gross margins and sales by increasing the number of items inspected and serving as a self-selecting price discrimination mechanism among customers.Encouraging consumers to purchase a more sustainable product or use resources more responsibly is a key challenge for society.Open for comment; Firms increasingly deploy self-service technologies (SSTs) to manage customer interfaces that are inherently stressful.For example, patients may be asked to use kiosks to check themselves into hospitals.In this podcast, Elie Ofek discusses the campaign's results.Open for comment; Fishbowl's founders have built a social media platform allowing professionals to connect anonymously and with candor within their companies and industries. Leslie John discusses her case study on the boundaries of social media and personal privacy.