Reflective Essay On Business Plan

The business model CANVAS was a really good learning from this module because it is a visual aid which gives to entrepreneurs a framework to represent the business cycle from the idea generation to the delivery of the service to the customer through all the possible partners.

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It has been almost a year that I started the entrepreneurship in action module, and it is bound to finish.

Through this innovative program, I keep good and bad souvenirs but I have developed a wide range of knowledge and skills anyway.

Actually, I did not realise it, but when I wrote down the list of all the knowledge I have acquired through the year, I was really surprised and so satisfied.

Indeed, I have been able to expand my general knowledge related to entrepreneurship, meet new people (the mace students), open my mind, improve myself as a person and create a small business with students from other backgrounds.

I had to rediscover the basics of marketing, branding and accounting, which are three areas that an entrepreneur has to feel confident with.

Otherwise it will be hard for the start-up to perform in the future.The first day, I have discovered the customer needs model.This model is about knowing the three basics component that a product has to fulfil to meet the basic customer’s expectation (cognitive, emotional, and physical).The first thing entrepreneurs should do before opening their business is speaking with potential customer to exactly know what their expectations are in order to fit them (Carol Tice, 2012).To sum up, seeking for customer feedback is a kind of small market survey.Moreover, during this class, I had the opportunity to work with international students as well as creative students, which was a discovery for me.Working with international students is an advantage due to the fact that it opens the mind to different views and ways to operate in a business.In fact, creativity helps companies to generate a competitive advantage by developing new solutions for customers.Therefore, it helps the company to gain market shares and earn more money so I would conclude by stating that creativity is an investment and not an unrecovered cost.That is why it is highly encouraged to develop a strategy to collect feedback from customer.The business should even reward customer to have feedback with is a precious information to improve the quality of a service or a product and gain a competitive advantage (Chris Birk, 2012).


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