The potential contribution of marketing in terms of obtaining competitive edge has been realised by management of many successful businesses therefore, the attention to this specific area of business practice has become greater than ever before (Egan, 2007).Accordingly, today most of the concepts associated with marketing such as marketing mix, product life-cycle, PEST and SWOT analysis, Porter’s Five forces, Value-Chain analysis and others attract more interest than ever before and these marketing concepts are finding their practical applications among increasing number of businesses.Tags: How Do College Courses WorkEssay On Child Obesity In AmericaThesis Safety PracticesBorn To Buy Juliet Schor EssayNurse Reflective EssaySolving Mass Spectrometry ProblemsEmory University Supplement Essay 2011Ged Essays 2013
Quantitative data therefore involves measurements of tangible, countable, sensate features of the world. A limitation of this research approach is that it depends on available or readily statistical data that can be analysed; therefore it is not suitable for testing new subjects/concepts with limited available data.
Qualitative research on the other hand is “subjective” in nature and mainly concentrates on opinions and perceptions rather than hard measurable data.
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When deciding upon which research strategy to adopt one would have to identify the purpose of the study and the type and availability of the information that is required (Naoum, 1998).
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Both research methods are interconnected and have been considered by scholars to complement each other.
Time was the limiting factor which could not allow for face to face interviews.
The interview questions were directed to the individual responsible for answering the questions.
It would have been ideal to interview industrialists/occupiers as well so as to uncover any issues that are particular to them and may have been missed by the surveyors and developers.
Interviews were carried out as they enable face to face interactions which enabled further questions to be raised during the interview session but as already mentioned; interviews were conducted via email except for a few face to face sessions.