Research Paper Role Packaging Consumer Buying Behaviour

Research Paper Role Packaging Consumer Buying Behaviour-61
Poor packaging kills a product and can also dissatisfaction among channel intermediaries. STATEMENT OF PROBLEM: Despite the fact that numerous studies in the past have contributed to the theoretical and practical knowledge on packaging, demonstrated that packaging plays sufficient role in marketing of goods and services from all sectors of productive economy, yet quite a number of small and large scale manufacturers have shown less concern to packaging their product effectively.

Poor packaging kills a product and can also dissatisfaction among channel intermediaries. STATEMENT OF PROBLEM: Despite the fact that numerous studies in the past have contributed to the theoretical and practical knowledge on packaging, demonstrated that packaging plays sufficient role in marketing of goods and services from all sectors of productive economy, yet quite a number of small and large scale manufacturers have shown less concern to packaging their product effectively.

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Some packages such as coke bottles are world famous.

Packaging provides two major services for both consumers and produces that is it services as a product measure for the product and also promotional device.

DEFINITION OF TERMS: PACKAGING: This is refers to the general activity of developing a wrapper or container for a product.

SUPPLEMENTARY PROMTIONAL TOOL: This refers to supportive means if including sales other than advertising personal selling, sales promotional and publicity.

BUYING DECISION: This is the ability to decide quickly and confidentiality on which product to buy, how to buy, where to buy it and when to buy it.

INFLUENCE: This is the power to produce an effect, especially on character, beliefs or actions. Analysis of data: – – – – – -61-107 CHAPTER FIVE 5.0. Since 1979, when folding cartons was discovered, the packaging industry has grown steadily with period of rapid expansion occurring intermittently. It has been shown that in self service store, it is packaging that does selling, no wonder it is often regarded as the silent salesman. BACKGROUND OF THE STUDY: Sanitation, convenience in handling and use of safety and preservation. Due to the increase importance which is presently attached to promotional functions of be regarded as “any person” jobs. Basic characteristics of product: 2.2.2 The role of a product: 2.3. Importance of packaging as a marketing tool: -22-29 2.5. The promotional function packaging could be used to give production favourable: 2.5.2. Formerly, most firms saw packaging as only a container for the physical product without realizing the other marketing importance of the product package especially its importance towards the promotion of the product.Respondents were equally reluctant to respond to the questionnaires in spite of the fact that assurance was given by the researcher that every information gathered would be held in strict confidence.Finally, some respondent do not have the requisite knowledge or are unwilling to disclose the facts where they are available.The findings of the intended are expected to contribute to the body of existing knowledge in the area of packaging and its influence. SCOPE OF THE STUDY: This research study is intended to investigate and appraise packaging as it affects manufacturers of confectionaries in Owerri, Imo State.It will outline the various roles packaging play in selling off confectionaries. LIMITATION OF THE STUDY: Again, in carrying out this research, the researcher was confronted with a number of problems and limitations owing to financial and time constraint, the researcher was unable to travel to other parts of the country for effective data collection hence, the researcher for effective data collection was carried out in Owerri metropolis. Packaging has recently been in importance at times it becomes very difficult to determine whether greater emphasis should be put on the productive function of packaging than on its promotional function. Materials used to product goods, also as opportunity to present the brand and logo.

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