With a clearly defined structure, an executive summary can be a standalone piece.
Without one, however, it would need the support of the entire report to make an impact. If your executive summary can’t stand on its own, consider revising it until it can.
Including a thought-provoking statistic, or an inspiring and relevant quote at the beginning of your summary will capture the reader's attention and get them thinking on the track that you want them to.
Your executive summary should focus only on the positive elements of your research and business plan.
An effective executive summary can be broken down into five paragraphs.
As mentioned, you can get your readers thinking along the track you’d like them to by including a quote or statistic in the first paragraph of your executive summary.Leave the discussion of risks, obstacles, and challenges for the body section of your plan.Try to use a positive tone and language in your summary.You should condense your summary as much as possible, with the goal of getting all of your vital information onto one page.The more succinct you are, the clearer your message will be, and the more confidence your readers will have in your plan.A tightly informative introduction, body, and conclusion should allow someone with no prior knowledge of your business or industry to read your executive summary and understand the key findings from your research, and the primary elements of your business plan.Your executive summary should be directly aligned with the rest of your larger business plan.Next, outline the competitive landscape of your industry, and the advantage that your particular business possesses.Your marketing strategy should hinge on the three primary ways that you plan on reaching your target market.This business plan naturally requires an executive summary.Crafting the executive summary of your business plan after every other part of the report is best practice.