One of my favorite systems is the one used by Buffer’s co-founder Joel Gascoigne.
It works like this: This way your followers know what to expect from you, and you can hone your sharing to a specific type, making it easier to perfect and to experiment.
Plan on at least an hour per day per social network, at least at the start.
(Once you get going, tools like Buffer can help you save a bit of time.) Resources – What personnel and skills do you have to work with?
For instance, Pew has complete data, collected last year, of the demographics for Facebook, Instagram, Pinterest, Linked In, and Pinterest.
Here is a side-by-side comparison of the major social media platforms’ user demographics.I’d imagine that a social media marketing strategy could feel the same way.If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media.When I went rock climbing for the first time, I had no idea what I was doing.My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.Consider this to keep you on track: Voice is the mission statement; tone is the implementation of that mission. So much of the social media experience is about your individual audience and niche.Mail Chimp has created a standalone website simply for its voice and tone. What works for you might not work for me, and you never know until you try (we’ll get to trying in step five).There’s data to back up this trend: Videos posts get more views, shares, and Likes than any other type of post. On Facebook, video posts get higher average engagement than link posts or image posts, according to Buzz Sumo who analyzed 68 million Facebook posts.On Twitter, videos are six times more likely to be retweeted than photos and three times more likely to be retweeted than GIFs, according to Twitter.Our cover photo on Twitter is similar to our cover on Linked In.To create these images, you can consult a social media image size chart that will show you the exact breakdown of dimensions for each photo on each network.