When I work with businesses, quite often I will try to get them to list all of their problems and challenges.
Frankly, when I started Duct Tape Marketing, I really created this systematic approach to marketing to solve my problem, to solve my frustration. Note the highlights in each review state about the same thing. I really determined that the best way for me to run a profitable business was to basically walk into somebody and say, “Here’s what I’m going to do. It’s actually very difficult to buy marketing services, so the idea that somebody was going to talk about marketing in this comprehensive way, strategy-first, and install a marketing system, that became a way to address what is today still, a very core problem that small business owners try to tackle.
If you can tap into solving a problem and using that as your total positioning, I quite frankly find that to be even more important than this idea of niching your business down to a certain market.
I use this on all of my homework and practice notes. Since my son started middle school his math has gotten significantly more difficult than elementary school. All of my students have this app and I am seeing an improvement with their comprehension and understanding of basic and complicated math facts. Since its launch, Photomath has topped App Store & Google Play Store education charts.
This overhelmed him and he felt ashamed because he didn't "get it" right away like he always had. Photomath was able to show him how to get to the correct answer and the light bulb came on. I love math but on occasions, no matter how much you show your students how to do long division they just can't get it. Being trusted by millions is one of our proudest achievements to date.
I think the real art is to actually find those problems that people are trying to solve very early in their journey before they’ve really led to, or even figured out if what we do is going to solve their problems.
There are some great tools out there and I really recommend that you take a look at these, because I’ve been telling people for the last few years that I think keyword research or that part of SEO that people used to call keyword research, I think has actually become one of the master skills now for marketers.
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Math can be a daunting task when you don't have the right support.
The joy he felt when he actually understood the problem he was looking at was amazing. Photomath is a proud winner of 4YFN competition in Barcelona, the world's largest startup competition on mobile technologies and business models.
He now doesn't feel hopeless and has a sense of accomplishment. Photomath also received a Netexplo Forum Award for its work in educational technology.