Some Business Plans

Some Business Plans-15
Copies of our brochure and advertisements are attached as appendices.Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.

Copies of our brochure and advertisements are attached as appendices.Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.

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Some Business Plans

For networking, we need to provide better knowledge of cross-platform technologies.Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits.The more detailed numbers in Table 2.2 include other indicators of some concern: As can be seen in the chart, the gross margin percentage has been declining steadily, and nventory turnover is getting steadily worse as well.Our margins are declining steadily for our hardware lines. (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present.A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect.Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines.We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.

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