I've heard more than one admissions officer say that a screw-up like this can immediately disqualify an application.
I'm not saying it definitely will, or that this is true for all admissions officers--some probably don't care--but don't give them a reason to put you in the "no" pile. (And the USC colors are not red and yellow, incidentally, but "USC Cardinal" and "USC Gold.")DON'T: Think of this as a "Why Them" essay.
Your freshman year, for example, you probably won't start a brand new International Studies and Dance double major.
You might, however, offer to start the school's first West Indian Dance Company.
" says Erica Sanders, Director of Recruitment at University of Michigan.
And don't parrot the brochures or website language--it could be that your reader actually wrote the words you’re copying and pasting.
The school knows it’s awesome; the admissions readers spend a lot of their time telling students like you why it's awesome. DO: Remember this is another chance to show a few more of your skills/talents/interests/passions.
Make a list of 10 things you definitely want the school to know about you.
In other words, don't tout the school's bus system.
"I know we have a good bus system, I take it every day!