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It’s a situation that many makers of technology products are now facing or may soon face.While the technology presented one set of problems, figuring out how to manage declining film sales while trying to extract maximum profits presented another.
Color film was an extremely complex product to manufacture.
The 60-inch “wide rolls” of plastic base material had to be coated with as many as 24 layers of sophisticated chemicals: photosensitizers, dyes, couplers, and other materials deposited at precise thicknesses while traveling at 300 feet per minute.
First, digital imaging was based on a general-purpose semiconductor technology platform that had nothing to do with film manufacturing — it had its own scale and learning curves.
The broad applicability of the technology platform meant that it could be scaled up in numerous high-volume markets (such as microprocessors, logic circuits, and communications chips) apart from digital imaging.
explained to me, modularization “makes consumer products, our consumer products, a commodity.” Once consumer electronic products transitioned to digital, Shohtoku noted, leading brands such as Panasonic and Sony lost their competitive edge in those markets.
How To Solve Bedwetting Problems - Term Papers On Kodak
This explains how hundreds of companies, many of them startups, could move into imaging and how a company such as Go Pro Inc., based in San Mateo, California, could appear out of nowhere and take the consumer video recorder market by storm.
For a while, Kodak was fortunate that motion picture print film manufacturing was able to absorb a huge proportion of factory overhead.
But when theaters finally moved to digital projection, the company couldn’t slash costs fast enough to keep up with declining volumes.
Suppliers selling components offered the technology to anyone who would pay, and there were few entry barriers. A good engineer could buy all the building blocks and put together a camera.
These building blocks abstracted almost all the technology required, so you no longer needed a lot of experience and specialized skills.