White papers are ideal as part of any sales strategy.
Truly a cornerstone of lead generation, white papers are an oft-overlooked segment of the conversion funnel, yet data shows a majority of marketers cite white papers are a top source of lead generation.
Brafton can also provide guidance or manage email distribution strategies for white paper asset launches.
We can also write promotional copy for email, social media and other digital marketing channels.
Content creation at Brafton starts with a strategy.
Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads.
Most white papers address a particular problem, explain why it exists as well as the difficulties it presents.
The paper then discusses potential solutions to the problem and explains why your organization is best suited to address them.
Organizations write white papers when they want to market their products and collect as much information as they can about a particular issue related to their business.
A white paper is typically geared towards potential clients.